Semiotics

There are two types of signs which create meanings:

• -          Signifier
• -         Signified

The signifier is the physical form of the sign which is simply seen from the audience.

The signified is the meaning from a physical sign and there are two parts:

• -         Denotation
• -         Connotation

A denotation is the obvious meaning from a sign, in which there are no hidden meanings and it is simply what it seems. The denotative meaning is it is a dove.

A connotation is a deeper meaning which is not fixed. People can come up with a connotation themselves. The connotative meaning of a dove is peace.