Results of my questionnaire from people trying to empathise

Figure 1

This graph shows that the majority of the people who buy the magazine are in the South which includes London. London is a central point for media and other things such as concerts and this could be why people felt the magazine sold better there.







Figure 2

 The graph shows that 85% of the people who took my questionnaire who were trying to see who my magazine appealed to felt it was aimed at men instead of women. Only 15% of the people felt that the magazine could be read by women as well, which is of course the case and merely depends on someones personal preferences.

This graph shows how many felt the audience I was going for would be owning their properties instead of renting them. This could imply that many people are earning a lot of money, thus making my price around £3.20 which could be considered expensive to some people.

The graph shows that the dominanting age of people is around 20-25 which is a good sign because people feel that it appeals to that kind of age which is around the age I am looking to appeal to. I am pleased with the result of my age one as it shows that the magazine appeals to that kind of age.

In conclusion it appears that people who have view my magazine feel that it is appealing to the imaginary entity I created.

Rate Card

How many pages in total will you have? I will have around 120 pages in my magazine as I feel this is a substantial amount of pages for a magazine.

Percent of Advertising pages: The percentage of pages that will be advertising will be around 45% which is 54 pages of advertising throughout my magazine.

Cover Price: My cover price is £3.20, but this can vary depending on the content of the magazine

Is your magazine weekly, fortnightly, monthly or quarterly? My magazine is monthly

What do you hope your annual turnover will be? I would like my annual turnover to be around £2.3 million, which accounts to around 60,000 people reading my magazine a month.

Advertisers

Name five companies which would be interested in advertising in my magazine?

·         Calvin Klein underwear for men- fits in with the sexual bit, men looking to be attractive

·         Jaguar- for the men who like to live life in the fast lane

·         Davidoff aftershave- upper market, men looking good

·         Clarins skin care products

·         Rolex- liking the finer things in life

Offer one or two reasons why they should advertise in your magazine?

·         They should advertise in my magazine because this kind of products appeal to the kind of guys I am aiming my magazine at. They would like to indulge themselves in the products which would be selling.

·         As young men with hopefully a lot of money they’re likely to want fast cars such as jaguars to fulfil their lifestyle choice.

Life style questionnaire

Media questionnaire- identifying my imaginary entity by

making a life style profile.

Q- How old are you?

R- 21

Q- Where do you live?

R- Chelsea

Q- Do you often travel a lot?

R- Yes, I often travel to New York and the Heart of London on work.

Q- Do you own or rent?

R- I won my own flat in Chelsea, London.

Q- What car do you own?

R- I own a mini cooper.

Q- What is your favourite high street shop?

R- Most likely Topman

Q- What is your favourite brand?

R- Most likely Jack Wills or Abercrombie, I like them both.

Q- What is your sex/gender?

R- Both are male.

Q- What is your disposable income?

R- Around £80,000 if I have a good year within my business.

Q- Do you live at home with parents, friends OR alone?

R- I live alone.

Q- What is your occupation, OR are you still in education?

R- I own an advertising company, well inherited it.

Q- Who are you favourite band?

R- Most likely Foals or Two door cinema club, they bring something different.

Q- What is your favourite genre?

R- Probably Indie or alternative.

Q- Where is your favourite place to eat?

R- I quite like Zizzi's or some where with a bar!

Q- Do you go out to a night club or quiet dinners more often?

R- Nightclubs the majority of the time.

Q- What do you do in your spare time?

R- I like to go to gigs and shopping, meeting new people is fun too.

Q- What shows do you watch?

R- I don't watch a lot of TV, I tend to listen to music or read a lot.

This is my life style questionnaire creating my imaginary entity, it shows that my target audience will be for young men who are generally within the business working environment, but still party animals. Essentially for people who like to live life to the full. They will generally quite like indie or alternative music, but sometimes upbeat.